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Employer Branding Study
of candidates seek out at least one resource to evaluate an employer before even applying for a job.
candidates would apply to a 1-star rated company; 86% of companies doubt the fairness of online reviews.
of consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment.
This report lends insight into employer brand practices, influence, and impact.
We surveyed over 1,100 professionals to learn the state of employer brand impact and to see just how powerful social media, reviews, and ratings truly are.
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Employer Branding Study
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91%
1 in 5
64%
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